Young & Rich Clothing Spawned on the Battlefields of Afghanistan

Geer Clothing Corporation just recently announced the launch of its new clothing label, Young & Rich Apparel (www.youngnrichapparel.com). Sean Geer and Michael Del Sarto, currently serving in the Army in Afghanistan, launched Young & Rich through shared experiences on the battle lines where they were bonded in a common goal to achieve a better life not only for themselves but also a better life for others to realize their own dreams and aspirations.

On July 27, 2007, Sean and Michael were in one of the worst ambushes in Afghanistan since Operation Enduring Freedom started. They lost their Commander and Staff Sergeant, and 17 more were wounded that day in the battle. Michael was awarded the Bronze Star medal for his actions and bravery. It is on this very day that they created Young & Rich. Over the course of the year, they started to make their idea become a reality.

?Nearly one year ago, we faced a turning point as we realized that there must be a better life than the one we were living on the battlefield where we faced death and casualties in the heat of battle,? said Sean Geer, a Ventura, California resident. ?Young & Rich clothing embodies the hope and aspiration that anyone can achieve their dreams and attain a better life for themselves and the people they love.?

More than just a clothing line, Sean and Michael wanted to create something that would inspire, motivate and instill in everyone that they too can realize their dreams, goals and aspirations for a better life regardless of the challenges and obstacles that come in their way. Young & Rich reflects the street styles of California, yet speaks directly to youths living in every city and town across the country. The designs reflect today?s young adult: unique, realistic and fashion-conscious.

?Young & Rich is not a statement; it is a way of life,? said Michael Del Sarto, a Southern California native. ?It is the reason soldiers fight in the Middle East; it is the reason students attend college on their own after the completion of high school. No matter if a person is on the battlefields of Afghanistan or raised in a South LA, East Harlem or South Chicago, Young & Rich symbolizes that anyone and everyone can strive to be whatever he or she wants.?